Content & Channels


Social networking and porn
February 12, 2009, 11:32 am
Filed under: Uncategorized

social-networkporn1

Social networks have experienced prolific growth over the last few years and it seems they have knocked off porn for market share in the UK according to Hitwise data.  That’s still a lot of time spent looking at porn! This started me thinking about what does the net mean to people as an entity?

From a marketing communications perspective the net is a great tool to engage and build relationships with customers, but what does the net mean to the consumer? It serves such a diverse set of needs, banking, news, business communications, research, commerce, socialisation, stress relief and many more- but apart from the communities that are built around getting freebies and entering competitions, I would speculate that not many people list ‘engaging and building relationships with brands’ as a reason to go online.

Instead of thinking about how can we put something in front of the audience, we should look at how can we help the audience satisfy their needs and wants. Sounds like a pipe dream, but there are some great examples such as Johnson & Johnson’s Babycentre.com and the IBM developers community.

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